Audience.

When making our  music video we intend to try and have an effect on the audience that they show concern and compassion for the girl as she clearly seems distressed walking around on her own and they way her body  language makes her appear sad.
However we don't want to have a negative effect on the audience that when they watch the video they themselves start to feel sad and emotional as they wont want to watch it again.We would also like for them to be intrigued as too why she is upset and feel involved whilst watching our video.

Following the cultural studies approach carried out by David Morley we hope that when audience watch our video that they have a preferred reading of our video and they understand the point we are trying to make and enjoy it.
However if they have an aberrant view then they do not understand the view we had when making our video and our confused by the meaning we are trying to express therefore our planning and research obviously wasnt very good to portray the right image in our video.