Digipak Research.

http://prezi.com/q41vrujvaljs/digipak-research/

                                                          

Feedback From Our Pitch.

"We didnt know who are target audience was and the specific genre of music"

We have established now that our genre is folk music and must now carry out more research into this specific genre and also into our target audience.









"Although filming in black and white sounds effective, is it appropriate for the folk genre?"
Now that we have established who are target audience is through our research into the folk genre we have now decided that we wont be filming in black and white as it creates more of a grime/urban feel so will be using natural light.

"How many actors were we going to feature in our music video and would it be easy to get them together at the same time"
We will only be using one actor- a girl. so timing wont be an issue as we only need to organise oursleves and the one actor the only timing issue will be how short the days are as we plan to use natural lighting so filming in late december early january could cause a slight problem.
 

"As the music video is being filmed outside do you need to gain permission to film on their fields?"
We will be filming most of our music video in fields in hallow and around the village so permission is not needed however a few of the shots will be featured in friar street so although no permission is needed we will need to be aware of members of the public walking by.

"As lots of the shots will be filmed outside how will lighting me used effectively?"
We plan to film most of our shots earlier in the daytime so that natural lighting can be used at all times. Also when there is only a small amount of artificial lighting if large white boards are placed around to project the light around the area- this should be sufficient enough for filming.

Our Pitch

Our ideas that we created by using moodboards to create images that we felt represented the target audience and the sort of impression we wanted to create in our video.

Our final idea/  storyboard that we pitched.




Theorist and helath and safety to think through the logistical features whilst filming our music video.

Creativity

This week we have tried to be more creative instead of just writing things down whilst preparing for our pitch.
Ken robinson says that creativity us an orginal idea that has value.
- We used play dough to make models from what visuals we got from our chosen piece of music.
- We also collected images and fonts to create moodboards related to our target audience.
-  Drew pictures to use as a storyboard.

The Kooks: Naive.

The video has an amplyfying meaning a sit is the bands impression of realtionships particuarly from the male persepective on how naive young people can be particuarly girls and also how they cannot hold their drink. However it takes a literal meaning from the title of the ing which is 'naive' to show this.

The video features the band particuraly focusing on the lead singer who is the main actor with him featuring in the establishing shot this connotes that he is the main focus of the group. There is use of shallow focus throughout focusing just on the two main characters- the boy and the girl with shoits of his band members towards the end, this connotes that the story si all about this couple and that everyone else is insignificant.

The video reprents that the band are just typical lads that like having a good time and going to parties, this is shown through the chilledout location of the video which is set in someones house party. They just wearring normal everyday clothes with messy hair which is typical of this genre and can be related to by the target audience of their music. 

Ed Sheeran: The A Team.

The video is ampyfying as it is the artsist impression if not a genralisation of people living on the street and taking drugs. However the video has a literal meaning particuarly at the end when its say "angels to fly, angels to die" with a shot of the sky where angels and flying are associated. 

Ed sheeran is not the main actor in this video connoting that he wants to be more associated with his music and not the star image.

The video focuses on a young girl and her story with lots of close ups on her face to shjow the emotion on how she feels and how it has effected her. However he makes an appearance buying a big issue of the girl showing he is caring and trying to help people in this situation- which is the point of the song.

The narrative of the story is the spiralling descendent of drugs and the negative effect they have. This is shown by the use of the video being in black and white and connotes how lonely and what a dark place it can be when you do drugs. Many of the shots are joined by jump cuts creating and edgy and jumpy finish connoting the tense unpredictable life she leads and how drugs can effect you. 

The mise en scene particuarly the locations are urban, this connotes that these are real places therefore real issues. The establishing shot of her lying on a park bench connotes of lonely she is and gets viewers wondering who she is, and why is there?

Some shots also take place in a high street with the shot sped up connoting that life is passing her by and she is wasting it. Shallow focus is also on her when she is surrounded by people connting that they ignore the issue aswell as the people.

50 Cent: Candy Shop.

The video follows Goodwin's theory that there are different types of videos. This one is illustrative throughout the song, as the words match up to particular parts of the song. For example when he sings about a "love doctor" and the woman is wearing a nurses outfit and 50 cent is sat in what appears to be doctors room. During the chorus the shots are focused on 50 cent however in the verses most of the shots and close ups focus on all the different girls.



The mise en scene of the video is typical of a rappers video and contains girls in little clothing dancing around the male in a sexy way. It also shows the narration of the star that he has arrived and this is connoted at the begining with an establishing shot of a large mansion. beautiful women and all the jewellery.  This particular video presented as dream and the rappers impression of what "candy" is.

The star is seen as powerful and in control as the only man in the house. With many him being in most of the shots and those shots being a mid shot to take in the full impression being given. This connotes the image of a pimp and is supported by being surrounded by lots of different women.



The pace of the video is slow motion. With shots of  the women on their own only in the chorus, however there are lots of different shots, particuarly close ups to show theirs famous and particular parts of their body with  pans the camera up and down the women's bodies. This is to keep the viewer entertained and speeds the pace up.


This video is amplifying as it is 50 cents interpretations of a candy shop however there are a few literal meanings throughout the song with a few close ups  of sweets and some of the girls are eating different types of sweets in a few of the shots.