50 Cent: Candy Shop.

The video follows Goodwin's theory that there are different types of videos. This one is illustrative throughout the song, as the words match up to particular parts of the song. For example when he sings about a "love doctor" and the woman is wearing a nurses outfit and 50 cent is sat in what appears to be doctors room. During the chorus the shots are focused on 50 cent however in the verses most of the shots and close ups focus on all the different girls.



The mise en scene of the video is typical of a rappers video and contains girls in little clothing dancing around the male in a sexy way. It also shows the narration of the star that he has arrived and this is connoted at the begining with an establishing shot of a large mansion. beautiful women and all the jewellery.  This particular video presented as dream and the rappers impression of what "candy" is.

The star is seen as powerful and in control as the only man in the house. With many him being in most of the shots and those shots being a mid shot to take in the full impression being given. This connotes the image of a pimp and is supported by being surrounded by lots of different women.



The pace of the video is slow motion. With shots of  the women on their own only in the chorus, however there are lots of different shots, particuarly close ups to show theirs famous and particular parts of their body with  pans the camera up and down the women's bodies. This is to keep the viewer entertained and speeds the pace up.


This video is amplifying as it is 50 cents interpretations of a candy shop however there are a few literal meanings throughout the song with a few close ups  of sweets and some of the girls are eating different types of sweets in a few of the shots.