Wednesday, 9 November 2011

Andrew Goodwins Theory

Andrew Goodwin has a number of theories related to music videos;

There is a relationship between the lyrics and the visuals. There are three different types of  visuals illustrating, amplifying or contradicting the lyrics.
There is also a realtionship between the music and the visuals. They also use the same three types of visuals.
That each genre has their own specific visual and type of way to represent their songs.
Lots of close ups on the main vocalist/ actor.
There may also be intertextual references to other types of media texts such as magazines and posters.


And if you look closely you can see that many of these features are present in all music videos, however they vary depending on the genre of the music and how mainstream or independent the artists are.

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