QUESTION 3: What I have learnt from my audience feedback.

My music video seems to have affected my target audience in a way that makes them feel slightly saddened as the music combined with the images shown is slightly depressing and not as upbeat compared to other music genres. However this was not unexpected.
My audience had to draw on their own life experiences and knowledge using culture capital in order for them to come to conclusions as to why she appeared to be so upset and why she was wearing particular clothing to be in keeping with the genre and time of filming.
Using David Morley theory on cultural studies I would say that my audience are taking a preferred reading to the text they have just seen.  This is due to them not becoming angered by the video or questions being raised dues to them opposing the contents of my video.

IF I WAS GOING TO ALTER  MY WORK:

- If I could re do my music video taking into consideration the audience feedback I would possibly stick to just using one colour tone throughout-probably the black and white as I felt it was more effective in connoting how isolated and lonely the girl was.
- I may also have used a different person as the audience would have preferred more lip synching so using a natural performer may have improved the quality of the lip synching.

QUESTION 2: How effective is the combination of my main product with my ancillary texts

Question 2: How effective is the combination of your main product and ancillary texts? on Prezi

QUESTION 4:How i used media technologies in the construction, research, planning and evaluation stages.

Ouestion 4

View more PowerPoint from emmm101

QUESTION 1: In what ways does my media product use, develop and challenge forms and conventions of real media products

Question 1

View more PowerPoint from emmm101

MUSIC VIDEO

Costume and Props

We believe that in a folk ( winter music video ) it is alwys best for the female to have a bland look about her , eg: not a lot of makeup, plain and fresh faced. , this would then fit in well with the emotion which we want wihtin the video.

In our music video the emotion is sad and lonely; therefore we are not going to dress our actor/tress in bright colourful costumes when it then wouldnt fit in well with the emotion that we want to get across.

We believe the following items are what we are going to need in our music video:

Time Line

Storyboard

Shot List

Establishing shot
Long shot
Close up of the face
Close up of the face
Guitar shots , different parts of the guitar close up
Close up guitar
Close up guitar
Panning shot , when standing up
Panning when walking around the hills
Long shot from actress behind, staring at the hills
A dissolve or fade shot then as the actress is sat on the fence with her guitar, this is then a mid shot
We then go to a birds eye view shot of the actresses feet
Dissolving into another birds eye view of her feet yet in a different location, (friar street)
Panning the camera up her body from a good metre back
Camera once panned up the body , is then focused on the actresses face , with a close up shot
Dissolve onto a long shot
Tracking shot of the actress coming towards us
Mid long shot as the actress swings round the lamppost 
Closeup shot as boy and actress come face to face
Dissolving into actress and boy sat in a bench , this is then a mid shot. 

Audience.

When making our  music video we intend to try and have an effect on the audience that they show concern and compassion for the girl as she clearly seems distressed walking around on her own and they way her body  language makes her appear sad.
However we don't want to have a negative effect on the audience that when they watch the video they themselves start to feel sad and emotional as they wont want to watch it again.We would also like for them to be intrigued as too why she is upset and feel involved whilst watching our video.

Following the cultural studies approach carried out by David Morley we hope that when audience watch our video that they have a preferred reading of our video and they understand the point we are trying to make and enjoy it.
However if they have an aberrant view then they do not understand the view we had when making our video and our confused by the meaning we are trying to express therefore our planning and research obviously wasnt very good to portray the right image in our video.

Audience Profile.

Digipak and Magazine Advert

Ideas

We decided that to make our music video and CD covers more original we would create a  "fairy" theme using the woods to create a magical woodland feel which would intrigue the audience. 

We would get our actress to wear long flowing material clothing to create a magical and mysterious appearance to herself as she wandered through the woods.
Using the trees and leaves around her to create the woodland effect of  somewhere completely different and unknown to the audience.

However after we talked about the logistics of creating this we realised it may not be as effective as the audience may not understand the "fairy" element and be confused.  Also we would not be able to transform the woods into looking that different without intruding on the habitats within the woods.

Time plan

Fonts.

I have decided to use the font style vanessa. I think it is more inkeeping with the folk genre of music.

Digipaks.

This is a rough idea of what my Digipak will look like.

My ideas are: 
Autumnal colours with trees, leaves, haystack and elements of nature featured in my digipak.
Natural lightning
There will be one girl wrapped up warm ready for winter in keeping with the theme of autumn.
Font will be very free and flowing almost like hand writing.

Andrew Goodwins Theory

Andrew Goodwin has a number of theories related to music videos;

There is a relationship between the lyrics and the visuals. There are three different types of  visuals illustrating, amplifying or contradicting the lyrics.
There is also a realtionship between the music and the visuals. They also use the same three types of visuals.
That each genre has their own specific visual and type of way to represent their songs.
Lots of close ups on the main vocalist/ actor.
There may also be intertextual references to other types of media texts such as magazines and posters.


And if you look closely you can see that many of these features are present in all music videos, however they vary depending on the genre of the music and how mainstream or independent the artists are.

Redundancy and Entropy.

Redundancy is when something is very predictable and expected, it is an effective way of communicating with people as it is straightforward to understand. The opposite to be redundant is entropy. If a text is entropic this means that it is unpredictable and can be confusing at it seems to have no real meaning or links to the text. Most people will also find that and entropic texts are unfamiliar to them.

I feel that when making my own music video that the video should be an equal balance between being redundant and entropic. This will mean that have an element of entropy in the video will make it interesting to watch and surprise viewers in an appealing however will be redundant enough that the links and ideas work well together so the viewers are not confused. 

Digipak Research.

http://prezi.com/q41vrujvaljs/digipak-research/

                                                          

Feedback From Our Pitch.

"We didnt know who are target audience was and the specific genre of music"

We have established now that our genre is folk music and must now carry out more research into this specific genre and also into our target audience.









"Although filming in black and white sounds effective, is it appropriate for the folk genre?"
Now that we have established who are target audience is through our research into the folk genre we have now decided that we wont be filming in black and white as it creates more of a grime/urban feel so will be using natural light.

"How many actors were we going to feature in our music video and would it be easy to get them together at the same time"
We will only be using one actor- a girl. so timing wont be an issue as we only need to organise oursleves and the one actor the only timing issue will be how short the days are as we plan to use natural lighting so filming in late december early january could cause a slight problem.
 

"As the music video is being filmed outside do you need to gain permission to film on their fields?"
We will be filming most of our music video in fields in hallow and around the village so permission is not needed however a few of the shots will be featured in friar street so although no permission is needed we will need to be aware of members of the public walking by.

"As lots of the shots will be filmed outside how will lighting me used effectively?"
We plan to film most of our shots earlier in the daytime so that natural lighting can be used at all times. Also when there is only a small amount of artificial lighting if large white boards are placed around to project the light around the area- this should be sufficient enough for filming.